Branding

Let’s work together to tell your organization’s unique story.

Logo Design

Artboard 2.png
Artboard 3.png
Artboard 5.png
Hoopla_for_Business_Logo-Blue-RGB.jpg
Artboard 1.png
SelmaNow_CoreLogo_wTagline_RGB.jpg
TheGoodLunch_Logo_Primary-Horizontal_RGB.jpg
Artboard 4.png

Brand Guidelines

Your company’s brand is made up of a variety of elements that work together to communicate your business’s personality. Establishing clear Brand Guidelines helps to identify, define, and create a holistic look and feel for your business.

Learn more about the importance of Brand Guidelines in this blog post I wrote for Hoffbeck + Co!

Brand Collateral

Includes
Business Cards
Letterhead
Brochures
Marketing Materials
Social Assets
Templates
Signage
& more

  • "Alyssa thinks fast, structured and creatively. She is truly passionate about her work, always keeping a client‘s best interest in mind, happily going the extra mile to exceed expectations. Under pressure she keeps calm and displays a great sense of leadership. Anyone working with her can consider themselves in the best hands possible."

    — Lukas Schueling / Managing Creative Director, 80/30 GmbH

  • "While working with Alyssa, it became clear that she displayed an astute curiosity that any company should covet. She provided critical thinking and conversation that led to multiple innovative process improvements. While working on projects, she consistently brought a unique outlook with creative and abstract problem-solving that strengthened others, making them pause to truly reflect on the best path forward."

    — Alex Marmolejo / Financial Planning & Analysis Manager, Crane Renovation Group

  • "Working with Alyssa has been such an amazing experience. Not only is she extremely talented, she’s precise, detailed oriented, and organized."

    — Allie Lehman / Founder & Creative Lead, Wonderly

  • "Alyssa is a natural when it comes to gaining consensus, identifying alternative solutions as needed, and coordinating her team so contract deliverables are on time and meet customer expectations. I trusted her explicitly to help us navigate a process that was new to our organization and she delivered in spades."

    — Leslie Dybiec / Communications Manager, Washington Township

  • "Alyssa is one of the most creative, dedicated, and meticulous hard workers I’ve ever known."

    — Brad Gosche / Vice President, Education & Communications, Columbus Council on World Affairs

What to Expect

A Personal
Approach

Driven by the belief that the most compelling and resonant work comes from embracing our shared humanity, I cultivate authentic connections where we interact as humans, not just professionals.

An Innately Curious
Mindset

As someone who considers themselves a lifelong student, learning as much as I can about each client’s business is one of my favorite parts of the creative process and core to the work I produce. 

Design That Works
for You

I meet my clients where they’re at, approaching each project as a unique problem to solve with the specific needs of their audiences in mind.

Thoughtful
Partnership

By leading with an empathetic mindset, asking strategic questions and actively listening, I foster trust as a team player and build meaningful relationships that last.

My Process

  • Kickoff & Discovery

    We’ll kickoff with a meeting to get to know each other and compile the information and inspiration needed to get your project rolling.

  • Moodboard

    Based on what we gathered in the kickoff, I’ll put together a collection of images to establish the overall vibe and make sure we’re on the same page visually.

  • Initial Designs

    Once we’ve defined the general aesthetic, I’ll dive into the initial designs and provide options to hone in on a look that feels true to your organization.

  • Feedback & Refining

    We’ll review the designs together and talk through your thoughts and any questions that might have come up. From here, I’ll dive into the details and refine the design until it’s just right.

  • Final Deliverables

    I provide the final deliverables in a thorough, organized way that sets you up for success moving forward.

You ready? –
let’s get started!