Well Done Building & Design is a high-end contractor building custom homes and remodels in Southern California.
Services Provided / Branding & Collateral / Brochure Design / Environmental Graphic Design / Signage
Branding & Collateral
Well Done’s branding balances an elevated look with the boldness and strength you’d expect from a contractor. This is accomplished through high-end photography, bold type, and a black and white color palette with pops of yellow. Spot varnish printing, custom icons and angled shapes add to the brand’s personality.
Environmental Graphic Design
Customized white boards and window signage accent Well Done’s beautifully designed office space and provide a functional tool for tracking workflow.
After working with the Well Done team to learn about their process, I designed a branded layout that was applied to the office’s magnetic whiteboard to provide a way to track the status of projects from start to finish. The side panels feature a calendar that can be used month over month and a map to pin the locations of jobs. These side panels slide shut to cover the project tracker and reveal calming photos for a clean look inspired by California’s beachy landscapes.
Modern, clean window and door signage frames the contractor’s front conference room and welcomes clients to the office space they share with an interior designer.
