The Mid-Ohio Foodbank's mission is to end hunger one nourishing meal at a time while co-creating a sustainable community where everyone thrives.
Services Provided / Environmental Graphic Design / Campaign Strategy & Design / Brochure Design
Environmental Graphic Design
This large-scale display, installed in a hallway outside Mid-Ohio Foodbank's large meeting rooms, features the Foodbank’s Board of Directors from 1983 to present.
Utilizing acetate and plexiglass, the installation was strategically produced in a way that makes it easy for the Foodbank to update as the Board grows and changes in the future. The accordian-style panels also feature images and quotes that help tell the story of the history of the Foodbank.
Fresh Revolution / Campaign Strategy & Design
This campaign was created to help Mid-Ohio Foodbank raise funds for produce markets that offer fresh food for hungry neighbors. Participants could either donate funds or sponsor a market with friends, family or colleagues.
In collaboration with Civitas Marketing we created bold and attention-grabbing guerrilla marketing pieces that also convey the freshness of the food offered by Mid-Ohio Foodbank. This campaign was created and implemented during the fall of 2014 with a focus during September, which is Hunger Action Month.
The breadth of this project included the naming of the campaign, the creation of a marketing strategy, brand guidelines, advertisements and guerrilla marketing designs as well as the design and development of a microsite.
These projects were completed while at Ibel Agency.