The Mid-Ohio Foodbank's mission is to end hunger one nourishing meal at a time while co-creating a sustainable community where everyone thrives.

Services Provided / Environmental Graphic Design / Campaign Strategy & Design / Brochure Design

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Community Report / Brochure Design

The goal of this piece is to communicate the organization's initiatives to end the hunger line by providing fresh, nutritious food for hungry people in central Ohio. The initial report was launched in 2013 followed by a refresh and redesign in 2016.

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Environmental Graphic Design

This large-scale display, installed in a hallway outside Mid-Ohio Foodbank's large meeting rooms, features the Foodbank’s Board of Directors from 1983 to present.

Utilizing acetate and plexiglass, the installation was strategically produced in a way that makes it easy for the Foodbank to update as the Board grows and changes in the future. The accordian-style panels also feature images and quotes that help tell the story of the history of the Foodbank.

 
 
 
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Fresh Revolution / Campaign Strategy & Design

This campaign was created to help Mid-Ohio Foodbank raise funds for produce markets that offer fresh food for hungry neighbors. Participants could either donate funds or sponsor a market with friends, family or colleagues.

In collaboration with Civitas Marketing we created bold and attention-grabbing guerrilla marketing pieces that also convey the freshness of the food offered by Mid-Ohio Foodbank. This campaign was created and implemented during the fall of 2014 with a focus during September, which is Hunger Action Month.

The breadth of this project included the naming of the campaign, the creation of a marketing strategy, brand guidelines, advertisements and guerrilla marketing designs as well as the design and development of a microsite.

 

These projects were completed while at Ibel Agency.

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